Commission never sets the order
Some links earn us a small commission at no extra cost to you. It is never an input to whether or where a toy appears.
The UK's toy discovery and ranking platform
Top toys for every age, interest and occasion.
Independent, researched picks for UK parents and gift buyers, and a weekly index of the toys UK searches are rising for.
Shopping for a child aged
Or shop by occasion
Updated 8 November
Trending in the UK this week
Top of this week's Toy Trend IndexLEGO advent calendarsRising+44%UK searches, last two weeksLEGO Marvel Advent Calendar 2026 (76340)Six minifigures including Spider-Man, Iron Man and Captain America · 317 pieces · ages 6+©2026 The LEGO Group- 02
The Traitors board gameThe Traitors: The Official Board GameImage: © GoliathRising+44%, UK searches, last two weeks - 03
CrayolaCrayola SuperTips Washable Markers - 24 PackImage: CrayolaRising+42%, UK searches, last two weeks - 04
Sylvanian FamiliesSylvanian Families Citrus Bird Juice StandImage: Sylvanian FamiliesRising+24%, UK searches, last two weeks
Christmas 2026
Christmas gift ideas, checked and sorted by age
- 0–12monthsA first playmat, soft books and rattles
- 1–2yearsWooden toys to push, stack, post and tap
- 3–5yearsBuilding, making, vehicles and make-believe
- 6–8yearsPuzzles, coding, science, making and games
- 9–12yearsStrategy, card games and logic challenges
- 13–17yearsChristmas 2026 · Ages 13–17
- FamilygamesFor the table on Christmas Day
- FansLEGODUPLO to Technic, sorted by theme
- FansMinecraftLEGO Minecraft play sets and display models
- FansCarHot Wheels tracks and LEGO cars to build
- FansDinosaurJurassic World figures and T. rex tracks
- FansSuperheroImaginext, Hot Wheels and LEGO Marvel and DC
- £10or lessSmall gifts, from a first soft toy to Crystal Art
- £10–20budgetPretend play, jigsaws and baby gifts
- £20–50budgetBigger wooden play sets
- £50–100budgetPirate ship, market stall, garage and a walker
- Familystocking fillersCard games, small LEGO sets and sticker kits
- 24doorsLEGO, Hot Wheels and Squishmallows calendars
Shop by age
Start with their age
- 0–2yearsSmall discoveries
- 3–5yearsBig imaginations
- 6–8yearsTry, build, repeat
- 9–12yearsFollow their curiosity
- 13–17yearsInterests run deeper
Or choose an exact age
Age bands are a starting point. Always check the manufacturer's age marking and safety guidance.
Shop by interest
What do they love doing?
Building and constructionBricks, models and open-ended builds
LEGO setsDUPLO to Technic, by age
Wooden toysStack, push, build and pretend
Dinosaur toysChomp, build and roar
Minecraft toysBuild the game in bricks
Car toysTracks, diggers and models
Train toysThomas, track sets and LEGO trains
Farm toysTractors, farmyards and horses
Princess toysDisney dolls and LEGO castles
LEGO Star WarsSMART Play explained, by age
Bluey toysBath toys, cars and Chattermax
Musical toysInstruments and sing-along toys
Sensory toysTextures, sounds, light and bubbles
Image: © Spin Master (spinmaster.com)PAW Patrol toysPup vehicles and playsets
Superhero toysSpidey, Batman and the Avengers
Pokémon toysLEGO Pokémon and games
DollsBarbie, Disney and Polly Pocket
Arts and craftsDrawing, making and modelling
STEM and scienceCoding, experiments and logic
Family gamesQuick to learn, fun together
Board games for kidsFrom first games to strategy
Jigsaw puzzlesFirst puzzles to 500 pieces
Outdoor toysSandpits, swings and trampolines
Trading cardsCollectors and new players
Birthday giftsStart with what they love
Independent by design
Why you can trust the picks
Safety and suitability come first
Popularity cannot replace checks on safety, age suitability and reliable manufacturer information.
Trending is measured, not guessed
Our trending list ranks toy lines by how fast UK search interest is rising, using Google Trends data, refreshed weekly.
Before you buy
Questions parents ask us
Do affiliate links affect your rankings?
No. Some links are affiliate links, so we may earn a small commission if you buy, at no extra cost to you. Commission is never an input to whether or where a toy appears. Read the full disclosure.
Where do your recommendations come from?
Our guides are researched using manufacturer information, and dated collections show retailer details checked on the date shown. Our trending page measures rising UK search interest, credited to Google Trends.
How do I know a toy suits my child's age?
Age bands are a starting point only. Always check the manufacturer's age marking, warnings and small-parts information. Browse toys by age.
How does the trending list work?
The TopTenToys Toy Trend Index ranks toy lines by how fast UK search interest is rising, refreshed weekly. It measures momentum, not sales. See what is trending.