Your information

Privacy policy

A simple browsing experience, with no account required.

TopTens Limited operates this website. It provides editorial pages with no account registration or contact form, offers an optional weekly email, and sets no non-essential cookie unless you choose to allow it. Please do not send personal information about children.

When you browse

The application does not create a visitor profile or store your browsing history. A hosting provider may process ordinary request information, such as IP address, browser details, requested page and time, to deliver and secure a deployed website. This depends on the hosting service used; the application itself does not maintain a visitor log. If you allow site statistics, Google Analytics records which of our pages you view and which retailer links you use, as our cookie policy explains.

Information you choose to send

Using our email link opens your email application. If you send us a message, it includes your email address and any information or attachments you choose to provide. We use that information to handle your enquiry. There is no contact form on this website. Please send only what is relevant and avoid sensitive information.

Our weekly email

If you sign up to Toy Trend Watch, our weekly email, we ask for your email address and nothing else, and use it only to send that email. It is held by Kit (kit.com), the email service we use, which acts on our instructions; Kit is based in the United States, so your address is processed there. Every email has an unsubscribe link. Unsubscribing stops the emails, and we keep no copy of your address outside Kit. The newsletter is for adults, so please do not sign up a child.

Cookies and other services

TopTenToys sets no non-essential cookie unless you choose to allow it. If you allow site statistics, Google Analytics measures how the site is used. Google AdSense loads on every page to show ads and, for visitors in the UK and Europe, Google's consent message, which asks whether Google may personalise those ads; our cookie policy explains both. Fonts are served with the site. Labelled affiliate links take you to external network and retailer services governed by their own privacy and cookie notices.

Questions about your information

Where applicable, UK data protection law provides rights over personal information, including access and correction. You can find independent information and complaint guidance from the Information Commissioner’s Office. Use the email address above for privacy questions or requests.

Information Commissioner's Office ↗